Internet Marketing - Changing the way we do business

Nowadays, many businesses are suffering due to a lower amount of spending from consumers worlwide, particularly in the United States and now in neighboring countries which trade with the United States, such as Canada. One such popular way to increase income as of late has been the internet, with more people using the internet daily, in 2005 it was estimated over 300,000,000 million people used the internet; you can only imagine how much that number has grown 4 years later. You often see commercials on television or on the radio telling you to visit the company website, this gives any company an advantage of allowing its targeted customer base to see all their products and services in one place, and often order, call, or make a request instantly with easy and ready response (either by e-mail, live chat, telephone). The convenience of the internet has given new hope for people who are often unable to find or acquire such products within their vicinity, people without a car, people who have to take care of babies or children, the disabled, or stay at home moms; this crowd will only likely increase as time passes and people look to order more. With the current recession, people are buying less and looking for bulk deals in any service or product industry, the ability to find such a wide variety of businesses with a simple search makes it extremely easy for people to find and order what they are looking for; this is why the value of search engines, particularly Google, has sky rocketed. Today, thousands of people are using Google to search in countries all around the world ranging from Asia to North America and all of Europe, it gives businesses a much wider market of consumers and still allows them to target searchers and customers locally and regionally. This is where SEO and internet marketing has completely revamped what it means to reach targeted customers. Other marketing avenues like television depend on short commercials which try to capture a viewer within 30 seconds or less, and can be problematic due to tuning out by the consumer, flipping channels, and ignoring commercials due to overexposure of marketing. Radio broadcasts are also ignored in the same manner, and newspaper ads and Yellowpages are simply outdated in this modern world, and are only read and viewed by older generations. The watch repair tools substantial difference between Iphone 4s Cases SEO and other forms of marketing, is that SEO is extremely targeted. Essentially, you have people typing in the exact search terms they want to find what they’re looking for, for example, say a searcher wanted SEO services or a company which deals with SEO, a simple keyword search phrase such as “Toronto internet marketing” or “Toronto SEO company” or “Toronto SEO services” would give an advantage to a searcher which isn’t allowed by other forms of marketing, quite simply, the ability to find exactly what you’re looking for using search engines any where, any time. How does SEO connect searchers with websites? Consider SEO (Search Engine Optimization) and Internet marketing the key tool to connect searchers and websites. When it comes to Google, millions of websites are competing for one keyword search at a time, so most keywords on the internet usually ranging between moderate to high searches, and sometimes even low, feature millions of competitors fighting one another for a searchers click. For each keyword, the top 10 results are the most popular and searchers rarely go beyond the first page because they either find what they want within the top 10 results, or they just key in another search quickly and efficiently; furthermore, the top 10 results aren’t the only websites/companies competing for a searchers click, the sponsored links (also known as Adwords Ads or Pay Per Click) are also competing on the first page of every keyword, these ads are paid for by companies. By using SEO and internet marketing, one can optimize his own website or have a professional SEO company do it for him. Optimizing a website allows the website to best prepare itself to reach top 10 rankings for specific keywords through strategic content writing, meta tag optimization, backlink building, directory distribution, article distribution, blog commenting, and so on. These SEO techniques help vault a website up Google SERP (search engine results page), and give searchers an opportunity to find your website. This article was given to you by ImSEO, seositeoptimization.com, feel free to visit and find out more.